Email Marketing
Experienced Marketers know that Email Marketing has the highest return on investment (ROI) of any marketing channel, including search and social media, but many small businesses overlook its use. Why? It is likely because the setup and strategies that are involved in an effective Email Marketing program take time and expertise that many small business owners lack. The large majority of ROI for Email comes from segmented, targeted, and triggered campaigns. Branding and user experience factors in as well, so where should you start if you’re new to all of this?
Social Media Marketing
Did you know that 79% of internet users (68% of all U.S. adults) use Facebook? And, would you believe that the fastest growing segment of the population using social media is those over 65? Gone are the days when businesses could afford not to use social media. It’s true, it is more important for some than others, but if you have none at all, you risk being dismissed as irrelevant by your customers and clients. Having said this, not all social media platforms are the same. Each has its own purpose, audience, and usefulness. Would you like to find out how you can use social media to your advantage?